When I was in highschool I started my "business"
Just started taking senior pictures for my friends.
I never really charged them anything though because I knew I didn't have the experience, the knowledge, or the proper equipment to do so.
An example:
When I went to college I started to build my business a bit more.
I would ask friends if I could take their pictures to practice, and then give them a disc of images for free for helping me.
An Example:
As I started to get a little better I eventually stopped doing free shoots and started charging only a small amount because I didn't want my clients to feel cheated when I knew there were much better photographers out there.
Now there are still photographers that are better than me.
There always will be.
But I have a style.
I have clients that continue to come back to me.
I know how to work my camera
I am going to school for this.
I have the experience to back myself up.
I have better equipment.
So I feel justified in charging a bit more.
What made me decide all of this you ask?
I have a photography teacher this semester that really put it in perspective for me.
Top businesses don't compete with terrible businesses who are in bankruptcy and have no idea what they are doing,
They compete with other top businesses
You wouldn't go see a doctor who was barely making any money, and who had never gone to medical school,
You would go to a doctor who knows what he's doing
Talented musicians don't need to compete with musicians who are tone deaf, don't know how to read music, sound like crap etc.
You go to a concert because you like the music.
You wouldn't go see a sucky musician just because it was cheaper.
Do you get where I am going with this?
Uunfortunately for photographers, because of the digital age, anyone can afford a decent camera and can take a decent picture.
Professional photographers' biggest competition isn't other professional photographers it is amateur photographers.
because they are cheaper usually.
Now,
I in no way think that I am a top professional photographer.
However, I have been at this a really long time.
I have worked hard for where I am at.
I am actually going to school for this and a lot of other "photographers" out there have absolutely no training at all.
(not saying you have to go to school to be a good photographer, there are plenty out there who haven't)
In the past few months things like this have happened:
-I have seen people younger than me, much less experienced than me, and people with a lot worse equipment than me charging more than me and getting better business
-I have seen people who only use photoshop and photoshop actions get better business than me and charge more.
-I have had clients ask me why I don't charge more
-I have had clients give me tips because they don't think I charge enough
This made me think...
Why am I not charging more?
Self confidence.
I have a HUGE self confidence issue.
Even though I may know more than other photographers do
Even though I may take better images than other photographers
I still think that I am not good enough.
So I am raising my prices because it's time.
Now I still am aware of where I live.
I live in a college town where most of my clients don't have a ton of money, so I sitll won't charge you top dollar for my images because I understand where your wallet is at.
Now I bet you are wondering...
Uh where does Picasso come into this?
Picasso said this, "Learn the rules like a pro, so you can break them like an artist"
How does this apply?
Be careful on the photographers you choose (whether you go with me or not)
Some will claim that a crappy photo is good just because they are an artist and it's abstract or something like that.
Don't be fooled.
Picasso is a very well known abstract artist.
Many of you may not know this, but he can actually draw really well. He is a really good draftsman.
He is said to have said something along these lines, that he spent his whole childhood learning to draw like an adult, and it took him his whole adulthood to learn to draw like a child.
Only the photographers who really and truly know what they are doing can break the rules and still make it look good.
Here are a few things to watch out for when picking a photographer:
-do they know how to shoot on Manual?
-Are they using their on camera flash outside in the middle of the day
-do they know what the "sweet light" is
-Do they know what an F stop, ISO, or shutter speed is
-are they in it just for the money
Watch for people who are charging you outrageous amounts of money for photographs but don't even know the basics.
Photography is expensive and so you want to make sure you are going with someone who knows what they are doing, and someone who is going to give you what you want.
{And if you are sitting here reading this thinking "I'm a photographer who doesn't shoot on manual mode"
or
"I'm a photographer who doesn't know how to use my camera"
please do not take offence.
I made these mistakes too.
Just maybe do what I did and take a break from charging people.
Take a break from your business and just learn.
use people as models, and learn how to use your camera.
Study. Watch tutorials. Do what needs to be done to make yourself better.
I promise it's worth it!}
I'm still learning new things everyday, and it helps my business so much!